The cinema chain Hoyts chose SIA INTERACTIVE to design a 15-second 3D animated institutional spot for the chain’s digital theaters across the region.
Technical Form
Client
CINE Hoyts
Agency
SIA Interactive
Place
Salas Hoyts - DOT
Date
July 2009
Client´s Goal
To add novel interactive solutions and state-of-the-art designs to the event.
Solution
3D institutional spot for digital theaters – SIA Cameraction Wall – SIA Cameraction Smart.
Results
90% of those who attended the event interacted with the solutions provided by SIA Interactive.
July 2009 – Argentina
The cinema chain Hoyts chose SIA INTERACTIVE to design a 15-second 3D animated institutional spot to project in the chain’s 3D theaters across the region.
The 3D commercial premiered during the inauguration of the Hoyts cinemas at the new shopping mall Dot in Buenos Aires.
The 3D cinemas uses Christie proyectors equiped with Dolby 3D technology supported by Dolby digital video servers.
In the new Hoyts lobby, SIA Interactive installed a Cameraction Wall and Cameraction Smart allowing people who attended the event to interact with the brand while watching the coming attractions of upcoming films, viewing pictures of the 3D cinema and more.
Once again, SIA Interactive demonstrated its capacity to product innovative interactive solutions and stunning 3D audiovisuals. In fact, SIA is becoming a market leader in this type of developments.
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