In one of the largest music festivals, brands must surprise their audience as much as artists do. For this reason, SIA Interactive worked together with Volkswagen in order to activate their audience. The public in front of a screen can be part of a rock band, take a trip in VW new car model or even participate in an entertaining dancing choreography. A camera takes pictures of several members in the audience, and using Augmented Reality, those faces were used to: be placed in inside a car, be part of the band or the main characters of the choreography. Afterwards, they could check VW facebook fan page, find their video and share it!