On the occasion of the traditional celebration of the “Dia de los Muertos”, the Mexican beer brand “Victoria” developed a campaign called “La Muerte Cala de Veras”, for which an artist designed 50 different beer caps with historical and emblematic characters of the culture. Also, an exhibition was mounted.
To add a wow factor, Sia Interactive developed an interactive door next to the exhibition. When you opened this door this connected the two worlds, people were surprised with a video related to this tradition and which they were part of thanks to our technology. Finally, they had the option to send your mail this video.
In this way, we show in a fun and innovative way is rooted Mexican tradition.