Colgate is all about fighting bad breath. That is what the brand wanted to communicate and with SIA and DEX’s help, it developed a game to achieve that goal.
This interactive game consisted in fighting bacteria that accumulate inside the mouth and result in bad breath. In a short amount of time, the more bacteria people killed, the more points they earned.
The competition turned out to be a really fun time for the public, and the message was sent as clear as ever.
SIA and DEX proved again to have the ability to create interactive solutions suitable for any kind of brand.