In honour of the Day of the Dead, the mexican brand of beer Victoria, came out with a campaign called “The Death scares for real”
An artist designed for the campaign 50 different pieces with historical characters. These were used to put up an exhibition in several states within Mexico: Aguascalientes, Distrito Federal, León Guanajuato and Puebla.
Sia Interactive participated as well, by developing interactive door next to each exhibition. By opening this door that joined the two worlds people were sorprised with a video they were part of, thanks to SIA’s technology.
Besides, they had the choice to email themselves this video.
This way, the famous mexican tradition was shown in a fun and innovative way.
Once again, Sia Interactive managed to transform a brand experience into something unforgettable.