Aquarius innovated the experience of joy, with the help of SIA Interactive. The intervention lasted for more than five weeks and it took place in supermarkets from different cities across the country.
The brand’s proposal was that each person should choose their zodiac sign and their favourite Aquarius flavour: limonade, apple, multifruit, orange, pear, grapefruit, pink grapefruit or grape.
DEX MANAGER’s technology was used to manipulate the content shown on the screens of interactive machines and also control its functioning.
Consequently, the public took home a bottle with a personalized label. Because in order to give people a proper welcome to the Age of Aquarius, it was necessary to make the experience even more unique.
- Cliente: Aquarius by Cepita – Coca-Cola Argentina
- País: AR
- Technologies: Interactive Machine