From October 28th to November 1st the International Transport Industry Trade Fair (FENATRAN) took place in Sao Pablo, Brazil. The truck company MAN worked together with SIA Interactive in order to provide an innovative and amazing brand experience to their audience at the event. For this, SIA developed several interactive solutions:
Claw Game: The public, previous registration, had the chance to play at a Claw game projected on the side of a truck in order to win several prizes.
Instaman: This solution combines twitter + Instagram not only to provide an experience on the event, but also to viralize and continue the action on the social networks. The public could send a picture using a specific # , afterwards on a computer they could find the picture and print it with a MAN frame.
Augmented Reality: A camera captures the audience in front of the screen, afterwards, and using Augmented Reality, we put that audience inside a truck as if they were travelling around the city.
Photo Activation: The participant poses in front of a truck, a promoter takes a picture and then he can print it using a MAN frame.
Interactive Catalogue: 13 interactive catalogues showing the features and information about the trucks.